Overview
Logo & Brand Identity
Black w/Tagline (primary lockup)
Download Logo Pack ↓
White w/Tagline
Black w/o Tagline
White w/o Tagline
The tagline version is the default lockup. Use it anywhere the logo has room to breathe: the website, packaging, print materials, and trade show signage. The no-tagline version is for tight or repeated placements where the full lockup would be too small to read or would repeat a tagline already shown elsewhere on the page, app icons, embroidery, small parts labeling, and social profile images.
Colors
Primary
Used for primary text and backgrounds, the foundation of any layout.
Accent
Used sparingly for sub-headers and accents. Never as a background fill.
Fonts
All caps preferred for marketing headlines.
Use Acumin Condensed Medium Italic when a softer treatment is needed.
Sentence case. Never set in the accent red; red is for headlines and short callouts only.
Product Name Conventions
These are typographic treatments for naming product series, not logos or standalone marks. Use them for the series name only, never as a substitute for the SSV Works wordmark.
BankGothic Md BT Medium
Degular Bold Italic
History
SSV Works launched in 2006 as the first company to build real audio systems for UTVs, creating a category that didn't exist and setting every benchmark from the ground up. The logo has evolved since: the current mark replaced a design in use for roughly a decade, redrawn to modernize the brand with a simple, confident look that signals quality at a glance.
Design Philosophy
SSV Works design follows one standard: restraint. Every decision, from the five-bar mark to the lines of an enclosure, is built to do one thing well without extra ornamentation. Nothing is added for the sake of looking busy, and nothing is removed that the vehicle or the install actually needs. The result reads as confident, not loud, the same way the gear performs.
Brand Identity
SSV Works is built around four non-negotiables: Factory Fit & Finish, plug-and-play installation, purpose-built powersports engineering, and a Limited Lifetime Warranty on core components. Every other audio brand in this space competes on price. We compete on whether a kit fits right the first time, installs without cutting into the vehicle, and holds up to years of trail use backed by a warranty that actually pays out.
Clear Space
The SSV Works logo needs room to breathe. Keep a minimum clear space on every side equal to the cap height of the "S" in SSV, shown as "x" in the diagram below. Nothing, no text, image, graphic element, or edge of the page, should cross into that zone. It's what keeps the mark legible at any size and in any placement.
Minimum clear space: 1× on all sides, where x = cap height of the “S”
Usage
Logo Usage Guidelines
The logo must stay unaltered in every application, no stretching, rotating, outlining, or recoloring, on any surface. The examples below cover the most common misuses, each one a direct hit to legibility and to the brand's premium positioning.
Don't Stretch
Don't Skew
Don't Rotate
Don't Add Stroke
Don't Recolor
Don't Use Old Logo
Backgrounds & Patterns
Backgrounds & Patterns
Opacity Guide
For a background texture, the wordmark can repeat as a subtle pattern at reduced opacity. Use it to add depth without competing with foreground content, never any darker than 75%.
75%
50%
25%
Gradient and Angle
When the pattern runs on an angle rather than straight, keep it at 20 degrees, rotated right or left depending on the layout. Any other angle reads as random rather than intentional.
20° Right or Left